About Us: PriceFight was born out of a college apartment in Austin, TX when two doctoral students and a design whiz put their heads together and dreamed up a better way to shop online. Nearly a year and 2,000 cups of coffee later, we created PriceFight, a shopping engine driven by consumer values. We've put online shoppers in the driver's seat to craft an engine that prioritizes the hottest products from the best Internet retailers.

From the start, we knew shopping could be easier, the user more informed, and the whole experience more enjoyable. Many price comparison engines mislead consumers because they get paid for every click. PriceFight aims to challenge this business model. We are fundamentally engaged in generating quality purchases rather than high click volumes. Because we have a vested interest in helping shoppers find the products they want from the stores they trust, our method not only streamlines the shopping experience, but it boosts the visibility of credible retailers.

We have some exciting features on the horizon to help you shop faster, smarter, and safer. While we're hammering out the details, send us your wish list of features. PriceFight was built for you and your feedback will help us shape future developments.